Volvo car Ireland launches Volvo car Lifepaint


By popular demand, Volvo Car Ireland will launch its highly successful Volvo Car LifePaint product - a reflective spray aimed at increasing the visibility and safety of pedestrians and cyclists on the road. It will be available at all Volvo dealers from 3rd December.

The unique reflective spray, which was first available as part of a limited pilot in April 2015, is designed to react to a car’s headlights, alerting drivers to the presence of pedestrians or cyclists in the dark.

From this week the product will be available for purchase in all Volvo dealers.

Volvo Cars LifePaint is a unique illuminating safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. Volvo Cars LifePaint is transparent and can be washed off. It can be applied to clothes, shoes and backpacks – even dog leads and collars. Its aim is to make the invisible visible at night. Volvo has secured a further partnership with the makers of the product, Swedish start-up Albedo100 to distribute the product through its dealer network.


The inspiration for the Volvo Cars LifePaint project came from Intellisafe – Volvo’s unique pedestrian and cyclist detection system, enhanced to work in darkness on the all-new Volvo XC90 which was introduced in June this year. Intellisafe, is a state-of-the-art Volvo safety system which integrates some of the most cutting-edge safety technologies to Volvo cars. The technology uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the necessary action. This works in conjunction with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help see round corners better and improve safety at night.  Together, these innovations contribute towards Volvo’s Vision 2020 – the concept that that no one should be killed or seriously injured in a new Volvo by 2020.

Adrian Yeates, Managing Director at Volvo Car Ireland, said: “At Volvo, we believe that the best way to survive a crash is not to crash at all, and are committed to making the roads a safer place by reducing the number of accidents. “Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”